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How I Improved My Brand in 4 Simple Steps

How I Improved My Brand in 4 Simple Steps
If you’re on this page, then odds are you’re looking for a way to stand out from the crowd. You may be a work-at-home mom in direct sales, a blogger, or even a photographer. Whatever the case may be, you’re struggling with creating a brand that is uniquely you. I get it. It's frustrating, discouraging, and all those angry and jealous feelings combined. That's why I'm here to help!

I get it. It's frustrating, discouraging, and all those angry and jealous feelings combined. That's why I'm here to help!

A few years ago I worked for a direct sales company, and I struggled right there with y’all. I’ve always compared myself to others that were raking in the dough (I’m truly trying to improve on this). I wanted to know HOW they were doing it! I had exhausted my entire warm market (friends and family), and my audience was just not growing… at all! What was I doing wrong?

So I began to ask questions, and one thing I found was that 80% of these #bossbabes had blogs. (There’s that Pareto principle again!) Sure, I had HEARD about blogging over the years, but it required writing…something I *thought* was not for me. To be quite honest, it scared me! There were so many unknowns about blogging, and I just wasn’t interested – AT ALL. Believe it or not, at the time, I actually hated writing (thanks to all the high school and college essays I had to write).

I wasn't even sure I'd have anything to write about.

Soon after I left the direct sales company, our financial situation quickly changed when my husband got laid off. Both of us found new jobs just to keep our heads above water. Mine, unfortunately, was a temp position, and only lasted about six months. It was still enough to keep us floating above water, and during that time my hubby got a raise… so financially speaking… we were OK. That’s when I decided that I wanted to work from home again, but this time, I was going to do it differently.

I happened to come across some blog training online, and let me tell you, Suzi does a wonderful job of helping you to understand blogging in plain English. She even has video courses that step you through everything you need to know to start a blog of your own!

So, that's what I did. I started my blog!

The question then became clear. How do I set myself apart from all the billions of bloggers out there? What makes my blog unique? The answer was quite simple. It’s ME! There are lots of other blogs out there that can show you the same tips and tricks, recommend products, and write tutorials with the same information.  But what really sets all of those blogs apart, is the writer behind the blog.

In order to start a blog, I had to brand it. “What is branding?” you may be asking. Branding is a name, term, design, symbol, or other feature that distinguishes a company, person, product, or service from its rivals in the eyes of the customer.

So HOW do you brand yourself? It’s really quite simple, and not as scary as I thought!

attention

While you can brand yourself with most direct sales companies, I highly urge you to check with your company’s policies and procedures before doing so. They may have some guidelines that you need to follow when doing so.

Pick a Color Palette

There are many factors that go into picking colors for your brand, so how do you narrow it down? A good rule of thumb for color branding is to choose no more than 4 colors – one of which will be your main color. The other three act as accent colors in order to bring attention to certain items. Certain colors provoke emotional responses within the human brain… the fancy term for this is called color psychology.

What colors represent you, your business, and your product? Need some inspiration? Click here! 

 

Create a Logo

Now that you’ve picked out your brand colors, let’s pull them together into a logo. Not sure where to start? That’s ok! You can either hire a professional designer to create your logo (this option usually costs more), or you can create your logo in 5 Minutes using Tailor Brands – Logo Maker. I personally designed my own using Adobe Photoshop.

You’ll want to make sure your logo is:

•  Versatile – You can use it in a multitude of places. Consider a main logo in both color and black and white. Another option would be an icon based logo which is good for uses such as Favicons, promotional items, and watermarks.  As an example, here are the logos I use for Digital Design Deals:

Digital Design Deals New Logo
Digital Design Deals Favicon

•  Memorable – Keep it simple! A great example of this is the Nike swoosh or the golden arches of McDonald’s. Imagine the logo being embroidered on a polo shirt. Is it clear, concise, and recognizable from a distance?

Utilize your color theme and logo on everything you publish

Customers trust brands that they recognize. Putting a consistent brand message in front of consumers is one strong step in the right direction to attracting new customers. By staying in line with the same logo, color scheme, and even your social media layouts, you are creating the brand consistency they are looking for. When they know your brand, they will know you and your products.

Start blogging and find your voice

Blogging is a great way to let your customers see the real you! They want to connect with the person behind the product or service. How will you connect with them? Let your personality shine through with the way you write, and the tone of voice you use. Helene In Between couldn’t have said it any better in her blog post “How To Find Your Blogging Voice.

Finding your voice may take a little while, but the best way to find it… is to practice! Just start writing, and one day, it’ll just work its way out. I hope you found this blog post informative, and if you have, please share it with your friends and family!

If you're still feeling stuck, I've have some branding design inspiration that might help!

How I Improved My Brand in 4 Simple Steps

3 Comments on “How I Improved My Brand in 4 Simple Steps

Frankie Hadley
August 27, 2018 at 1:58 pm

Hi Amber,

I love this post! While I had an idea for my brand, I never knew how to make it POP and truly make the vision I had in my head. Your color wheel really put things into focus for me as to what I am looking for with my brand. I think I might add some purple to my site for a fantasy element. 🙂

And OMG I have never heard of tailor brands. This is a great site for me, because I’ve been pulling my hair out trying to find someone to do my logo. Everyone wants WAYY too much money for one mock up and I was starting to get discouraged. Your post has saved me a lot of headaches!

Reply
Amber
August 27, 2018 at 2:05 pm

Thanks Frankie! So glad I was able to help. Yes, I think purple would be a perfect fit for the creativity in your brand! What are some of the other things that you are pulling your hair out about? Maybe I can help!

Reply
Frankie Hadley
August 28, 2018 at 12:16 pm

Well the biggest thing was the logo. Outside of that, it is a little overwhelming trying to put into words what I want for my brand. I can look at something and say “That fits my brand.” but I couldn’t say WHY it fits.

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